Prof. Nikolaus Hafermaas

Prof. Nikolaus Hafermaas is Managing Partner Creation of the innovation agency Graft Brandlab. The former dean of the ArtCenter College of Design in Pasadena / CA focuses on the creative connection between technology and being human. He runs the agency together with Rico Zocher, which was founded by Graft Architects in 2014, with the aim to make brands tangible in a multidimensional way, while acting at the interface of art, design and technology. Projects include the development and implementation of branding strategies in the form of multimedia branding, communication, architecture and mediatecture.

For a New Perception in the Digital Age.

Living in the here and now: The empathic flow between people, media, and the built environment.